As a Korean yogini, I’ve always had a keen interest in aesthetic Korean yogawear brands. While the international spotlight usually falls on Xexymix or Andar, the truth is that the Korean market is much richer and more diverse than what most people abroad see. Today, I’ll share both the major players and the hidden gems — the brands only locals really know.
Major Players: Xexymix & Andar
- Xexymix is probably the best-known Korean activewear brand overseas. Famous for its buttery-soft leggings and trendy color palettes, Xexymix often gets compared to Lululemon but comes with more affordable price points. With huge marketing campaigns and celebrity collaborations, it has become a household name in Korea’s athleisure scene.
- Known for its clean design and technical fabrics, Andar focuses on comfort and versatility. The brand often positions itself as a premium yet accessible option, with sleek designs that work both in yoga studios and on the street. If you’re looking for something minimal and stylish, Andar is a safe bet.
Hidden Gems Only Koreans Know
Now, here’s where it gets interesting. These brands are lesser-known globally but have a growing fanbase among locals. They bring a unique identity that sets them apart from the mainstream.
Budhi Mudra is a yogawear brand inspired by meditation and mindfulness. The silhouettes are loose yet elegant, with designs that give off a Balinese resort vibe. They also offer a menswear line, which is rare in this niche. They recently opened offline stores in Gyeongbokgung and in Seongsu.
Movewarm balances function and aesthetics, making it a favorite for yogis who prefer relaxed, breathable outfits rather than tight compression styles. It is especially known for its vivid color palette and simple, minimalist style. They run a showroom in Hannam, and you can shop in either their official website or at 29cm platform.
Conchwear is best known for their affordable leggings. Conchwear appeals to students and beginners who want quality without breaking the bank. It’s a good alternative for starting your Korean yogawear journey without committing to higher price tags.
Movenaive is a true niche label. Movenaive has a “Cali-girl” mood with earthy colors and feminine cuts. Perfect for those who want to mix yoga vibes with lifestyle fashion. Unfortunately, they only have an online store.
Where to Shop in Seoul
If you’re visiting Seoul and want to explore these brands, here are some tips:
- Xexymix & Andar are widely available in department stores and standalone shops.
- Budhimudra & Movewarm are the only ones with the offline shops are available.
- Budhi Mudra(부디무드라) Anguk 서촌
- Budhi Mudra(부디무드라) Seongsu 성수
- Movewarm(무브웜) Hannam 한남
Keep in mind that many of these niche brands may have limited international shipping, so Seoul might be the best place to shop for them.
